Don't make a new profile for the same business. Find out what Google suspended (the profile, your whole account, or only your reviews), fix whatever breaks Google's guidelines, then appeal once in Google's appeals tool with documents whose business name and address match the profile. Google emails you its decision.
Google Business Profile used to be called Google My Business; the steps are the same whichever name you know. Every step here comes from Google's own help pages, linked at the bottom.
Google won't call you to threaten to remove your business. A caller who says your listing is suspended and wants money or a code isn't Google: hang up and check your profile yourself at business.google.com. More on Google business scam calls.
Google can act on four different things, and each one has its own fix.
| What | What it means | What to do |
|---|---|---|
| Your profile | Google can suspend or disable a profile that doesn’t follow its guidelines. A removed profile can’t be seen by the public, and its owner and managers can’t work on it. | Appeal the profile in the appeals tool. |
| Your whole account | When an account is restricted, every profile it manages is suspended, and it can’t create or claim new ones. | Appeal the account first, on your My accounts page. Once it’s lifted, appeal each profile. |
| Your reviews | For fake reviews, Google can stop new reviews for a set time, hide the ones you have, or show customers a warning that fake reviews were removed. It emails you first. | Appeal that restriction; Google re-reviews the profile. |
| A manager’s account | That person loses access to the profiles they manage. The profiles themselves aren’t affected. | Nothing to fix on the profile. If Google reinstates that manager’s account, they get their access back. |
Google's appeals tool shows the date of the decision, the reason, a link to the policy it says the profile broke, and whether it can be appealed.
Google says to make sure the profile follows all its guidelines before you appeal. Things to check:
Evidence is optional, but Google says it can strengthen an appeal.
Check that the business name and address on every document match the profile.
Google's words: “Appeals can only be submitted once.”
Attach everything before you press submit.
If your whole account is restricted, appeal the account first on your My accounts page, then the profile.
Google reviews the appeal and emails you the decision.
In the appeals tool the status reads Submitted, Approved, Not Approved, Can't be appealed, or Eligible for appeal. If it's denied, Google may do an additional review, with evidence you didn't send the first time. When Google reinstates a profile, its owner and managers get their access back with it.
The one-minute version: the video on whether to make a new profile, and the short answer with the other Google Maps questions.
Call or text me at 315-542-8036 before you send the appeal.
No. Google says not to create a new Business Profile for the same business. Appeal the one you have.
An appeal can only be submitted once. If it's denied, Google may do an additional review, and you can add evidence you didn't send the first time.
Google's appeals tool shows the reason and links the policy. Things that break Google's guidelines include extra words in the business name, an address customers don't visit, a mailbox or virtual office, and a second profile for the same business.
Google doesn't publish a time. It reviews the appeal and emails you the decision, and the appeals tool shows its status in the meantime.
No. Google won't call to threaten to remove your business, and it never asks for payment or a code on the phone. Hang up and check your profile yourself at business.google.com.
Sources, checked 2026-10-22: Google: Fix suspended or disabled profiles; Google: Business Profile restrictions for policy violations; Google: Guidelines for representing your business on Google; Google: Help protect against fraudulent calls and texts; FTC: robocallers’ false threat that small businesses will be “removed” from Google (May 23, 2018). Written by Max Kutsar, Find Untapped Growth.